중국 호텔직원들이 인식하는 기업의 사회적 책임활동이 조직유효성에 미치는 영향: 신뢰의 조절효과

The International Standard for Social Responsibility (ISSR) becomes a mandatory task in the International Organization for Standardization (IOS), and there is a growing interest in Corporate Social Responsibility (CSR) activities throughout society. The purpose of this study is to investigate the relationship between corporate social responsibility activities and trust and organizational effectiveness, and to test whether there is a moderating effect of trust in the relationship between corporate social responsibility activities and organizational effectiveness. The time range of the study is from August 2017 to September 2017, and total of 350 copies were distributed and 311 copies were analyzed. This study found that organizational trust has partial moderating effect on the relationship between corporate social responsibility activities and organizational effectiveness. Of the respondents indicated that there was a partial moderating effect on the relationship between corporate social responsibility and organizational effectiveness. Therefore, employees' perceptions vary according to trust level, and is an important role in company development. This study can be applied to the study of corporate social responsibility activities in China based on this paper. In order to make more specific research, it is necessary to overcome the shortcomings of this study and to go for a better direction.