SNS의 개인정보와 자기표현정보의 중요도 인지가 정보보호 행동의지에 미치는 영향에 관한 실험연구

This paper studied the effects of risk cognition of personal information and self-expression information on conation ofprivacy protection. In the first study, 88 college students who volunteered for this research were surveyed about riskcognition of personal information and conation to protect it. In the second study, after an information-seeking expertcollected and organized the self-expression information that 88 volunteers had expressed on SNS, and then showed theorganized self-expression information to 88 volunteers, and then 88 volunteers were surveyed about risk cognition ofself-expression information and conation to protect it. As results of the first data analysis, the risk cognition of personalinformation had the greatest influence on non-disclosure of personal information, followed by reduction of the disclosurescope and law institutionalization requirement. As results of the second data analysis, SNS users openly expressed their opinion or life-style, but when they realized that self-expression information can be accumulated and become sensitiveinformation, they had conation to protect their self-expression information such as non-disclosure, reduction of disclosurescope, and law institutionalization requirement. The implication of this study is that we have overcome the limitations ofexisting researches that can not explain information protection behavior on SNS.