간판디자인 구성요소의 구성규칙-감성공학 수법에 의한 커피전문점 간판디자인을 중심으로-

Generally, it is hard to generalize emotional elements that humans feel intuitively among the parts constructing an object, and due to the lack of consistency, it is also difficult to deal with them theoretically. As part of solving this problem, this study aims to structuralize the sensibility of signboard design applying human sensibility ergonomics and figure out correlation among the detailed components of signboard design based on the structuralized sensibility in order to obtain design data that can realize the sensibility intended. Regarding the study method, this author structuralized sensibility by conducting evaluative experiments on coffee shops’ signboards as subjects. In order to understand correlation between sensibility and the components of signboard design, this researcher also carried out experiments applying Human Sensibility Ergonomics Method 2. Also, experiments were done to verify the utility of data. As a result, the emotional structure of coffee shops’ signboard design appeared by “harmony” and “openness” and could be classified into four types— “harmonious”, “clean”, “individual” and “ordinary”. As for the components, it was found that background color, presence of pictures, form of the signboard, and font greatly affected emotions. At the same time, the relationship between signboard design components and emotional images has been clarified. In addition, it would be possible to utilize this study as basic data that actively reflects the human emotions in the design work of the future by finding out the components that affect emotions that can be felt in signboard design.