제조기업의 여유자원이 수익성에 미치는 영향에 관한 연구: 시장지향성, 신제품개발역량의 매개효과를 중심으로

Recent advances in technology have accelerated, and competition is becoming more intense as competition is diversified beyond the scope of traditional business segments. In the midst of these drastic changes in the external environment, enterprises should actively find out markets, consumers, and competitors' changes, and incorporate them into their strategies. On the other hand, there have been many researches on how a company actively copes with the external environment through the development of new products with a market-oriented culture. However, it can be inferred that forming such a market-oriented culture and securing new product development capacity will not be easy for companies that are focusing on daily operation. In this study, research hypotheses were established based on previous researches on the effect of slack resources, market orientation, and new product development capacity on the profitability (increase of operating profits) of Korean manufacturing companies, and has been carried out for verifying to analyze the relationship among them. In other words, there could be a positive (+) effect on the marginal resources of the manufacturing company in relation to market orientation and new product development capability, and the market orientation and new product development capacity have a positive effect on profitability. This comprehensive examination of the fact that it is running is likely to sound a new alarm in the context of a situation where priority is given to short-term performance and efficiency. As a result of this study, the hypothesis that the slack resources of a company affects company profitability (increase of operating profits) mediating market orientation and new product development capacity independently is adopted by empirical verification. This suggests that the existing resources have the role of increasing the profitability by strengthening the competitiveness related to the enterprise activities such as the cultural aspect of market orientation and new product development capacity. However, this study has limitations for manufacturing companies with long and relatively large business. Therefore, it is hoped that other researchers will support if the same trends would be showing in start-up firms and small business owners. For the more it would be meaningful study if there comes the same results even in the service industries.