중소벤처기업의 경영전략유형과 기업의 사회적 책임(CSR)이 경영성과에 미치는 영향에 관한 실증 연구: 조직문화유형의 매개효과 중심으로

In this research, the management strategies and CSR activities of Samsung's mobile industry subcontractors are analyzed to seek out their effects on business performance. Alongside, the mediated effect of different types of organizational culture is analyzed to deduce implications on future sustainability of SMEs and Venture enterprises. Through the statistical analysis of the 145 questionaires from SME's managerial positions using SPSS 18, we found that the management strategies and CSR of SMEs have positively significant effects on firm performance and corporate organizational culture but philanthropic and ethical responsibility have negatively significant effect on corporate organizational culture. This implies that the economic(legal) responsibilities of CSR, which is recognised as obligations, have positively significant effects on firm performance whereas non-obligatory philanthropic and ethical responsibility of CSR are conducted passively and defensively in SMEs. From tests for mediated effects, all types of organizational culture have mediated effects and among them, SMEs hierarchical and clan culture strongly affect business performance while adhocracy culture has weak effect. This is because the firms show tendency to maintain its hierarchical and clan culture, which emphasizes on the productivity, regulation control and participation. Therefore, this implies that these firms should promote adhocracy culture, which emphasizes creativity, innovation and adaptability, to increase their competitiveness. The significance of this research is that the analysis of the effects of management strategy and CSR activities on the business performance for sustainable management was carried out for same industry and alongside, the mediated effects of different types of organizational culture was tested. The possible limitations are bias in sample data and application of the same analytical techniques to both CSR activities and business strategies. As a further work, the sample size needs to be increased to include domestic and foreign data. In addition, the sample should be divided into greater number of categories such as industry and region for a deeper objective analysis. These works will allow practical recommendations to be made for SMEs.