유통경로에서 윤리적 리더십의 선행요인과 성과: 기업의 사회적 책임과 관계성과를 중심으로

Despite the importance of ethical leadership, which has recently attracted attention overseas, there are only a few related studies in Korean marketing area. In addition, there are few researches that reveal antecedent factors of ethical leadership. Furthermore, there are not many studies on the relationship between CSR and ethical leadership in prior studies showing the possibility of linking CSR activities and ethical leadership. Therefore, we demonstrated antecedents and results of ethical leadership in terms of inter-firm transactions. Especially, this study suggests Corporate Social Responsibility (CSR) as a antecedent of ethical leadership and relational performance as performance in distribution channels. Leadership plays an important role in distribution channels, but not only has there been a lot of related research in the past, but also in practical situations where there are many demands to overcome coercive leadership because ‘Gaabjil’ controversy occurs frequently in Korea. The results of this study confirm that the perception of CSR activities of partner companies improves perceptions of ethical leadership and link to relationship performance as a result. This study showed that the role of CSR as a leading factor of ethical leadership and the possibility of improving performance in the relationship between the organizations were also found. This paper implies that the research scope of CSR research and leadership is extended to the relationship between the organizations, in order to meet the needs of academics that require to study the relationship between CSR and ethical leadership.