B2B거래관계에서 다차원적 공정성이 관계성과 변수들에 미치는 차별적 영향: 소매업자와 공급업자 관계를 중심으로

Research on justice has been a subject that studied relatively recently in marketing area, but it has been studied for a long time in psychology and organizational research. This study investigates how various levels of justice perceived by suppliers in relation to retailers and suppliers have effects on the relationship performance variables. The study examines the perceived justice of suppliers in terms of distributive justice, procedural justice and interactional justice and the authors investigate the different effects of these variables on transactional performance satisfaction, and joint action, and the effect of transactional performance satisfaction and joint action on relationship continuity. In detail, the authors hypothesized that the distributive justice among the various dimensions of perceived justice will have the greatest influence on transaction performance satisfaction as well as interactional justice among the 3 dimensions of perceived justice will have the greatest effect on joint action activities, and the transaction performance satisfaction and the joint action will influence the relationship continuity. As a result of examining 204 suppliers who deal with the three major department stores in Korea, the distributive justice is the justice variable that has the greatest effect on the transaction performance satisfaction. Interactional justice is the strongest affect to joint action respectively. In addition, transaction satisfaction and joint action have a significant effect on relationship continuity. This study suggests the academic implications that multidimensional perceived justice has different effects on relationship performance variables such as transactional performance satisfaction and joint action. In practice, to actively collaborate with retailer and supplier, it suggests that it is important to ensure interactional justice and procedural justice.