Do HR Practices Make Social Investment Recoupable? An Introduction to CSR-Supportive HR Practices

Although many attempts have been made to disentangle the complex mechanisms through which corporate social responsibility (CSR) initiatives are translated into financial returns, HR domains have played a minor role in such attempts. This paper introduces a unique set of HR practices, named CSR-supportive HR practices (CSHR) that may affect the ways in which employees implement CSR initiatives, and eventually make social investment recoupable. This paper assumes that CSHR com- prises several bundles of HR practices that may contribute to acquiring, developing, empowering and motivating employees who are willing to be highly dedicated to and engaged in CSR implementation. By emphasizing the roles of HR practices and employees for the efficient CSR implementation, I expand the research scope of CSR from a macro domain to a micro one. Theoretical and practical implications are discussed.