항공 라운지의 감각적 경험이 행동의도에 미치는 영향에 대한 연구

In the highly competitive environment of the airline industry, the criticality of airline lounges has been repeatedly stressed. Yet, there is a lack of knowledge pertinent to the topic of airline lounges. Filling this existing void, this research was an empirical attempt to explore passengers’ airline lounge experiences and decision-making process for the repeated use of the lounge. An online survey was used for data collection. The gathered data was analyzed using SPSS 20.0 and AMOS 20.0. The empirical results revealed that sensory experience exerted a significant influence on positive and negative emotions, which in turn significantly affected passenger satisfaction. Findings also demonstrated the significant linkage between satisfaction and behavioral intention. Further, the higher-order structure of sensory experience was established. Overall, the hypothesized associations among research constructs were generally supported. Moreover, the proposed theoretical framework encompassing sensory experience, emotions, and satisfaction sufficiently accounted for the total variance in behavioral intention. Results of the present research help tourism researchers and airline practitioners extend their existing knowledge about sensory experience and passenger behavior in airline lounges.