축제 참가자 참여동기, 매력성, 관여도, 만족도 연구: 한·일 야간축제를 중심으로

Although the development of local festivals has led to many scholarly studies on festivals but there are few studies on night festivals. The purpose of this study is to suggest the implications of improving the quality of Korean festival by participation on motivation, attractiveness and involvement of festival, focusing on Korea and Japan night festival. For the empirical analysis of the survey, the spatial range was limited to the venue where "Gamaek Festival" was held Jeonju in Korea and "Yosakoi Festival" was held Kochi in Japan. The time range was from Aug. 10 to 12, 2017, when the "Gamaek Festival" was held, and "Yosakoi Festival" was held from August 11 to 13, 2017. During this period, 105 copies were distributed for each festivals to visitors. The content scope is composed of 5 chapters. First, Participants in Korea and Japan will have different motives for participation. Second, the attractiveness of Korean and Japanese festival participants will be different. Third, the involvement of participants in Korea and Japan festival will be different. Fourth, the satisfaction level of participants in Korea and Japan festival will be different. The result of Analysis is First, motivation for participation was significant in significance and deviation. Second, only the convenience was significant in the analysis of attractiveness difference. Third, in the analysis of difference between involvement and satisfaction, all results were significant.