프랜차이즈 외식기업의 CSR(사회적책임)활동, 소비자 감정 및 장기관계지향성 연구

The Foodservice industry has continued to grow in quantity and quality through industrialization. Recently, the Foodservice industry environment has slowed due to sluggish consumption and the prolonged slump in domestic consumption, regulation, and increased competition. This study surveyed consumers with experience using franchise Foodserviceenterprise, on corporate social responsibility and guest emotional and long-term relationship. A survey of 220 consumers who have experience with franchise restaurants was conducted. The results of a study, It was found that the social responsibility of foodservice-enterprise directly affect consumers positive feelings and long-term relationships. Through this research, foodservice-enterprise should recognize the importance of social responsibility. It should also implement new marketing strategies through social responsibility and customer emotion and long-term relationship orientation