ASEAN 국가들의 국경 간 전자상거래 활용시 중요도와 만족도에 관한 연구

This study analyzed the growth rate and relative market share of ASEAN countries based on the trade volume with Korea using the BCG model at the time of increasing trade volume and economic cooperation with ASEAN countries under the Korea-ASEAN FTA. Also, at the time when cross-border e-commerce is on the rise, We analyzed the current status of e-commerce in three major ASEAN countries(Vietnam, Indonesia and the Philippines) and analyzed the main factors and satisfaction in using e-commerce platform in Korea. First, BCG model analysis based on trade volume with ASEAN countries shows that Vietnam has the highest market growth rate, followed by the Philippines and Myanmar. Indonesia has the highest market share. and in terms of relative market share based on Indonesia, Malaysia, Vietnam and Singapore showed the highest market share. We also analyzed the importance and satisfaction of using ASEAN 3 countries(Vietnam, Indonesia, Philippines) with Korea and e-commerce platform. In terms of transactions, there is a need to develop more diverse consumer interfaces, and institutional improvement is needed to facilitate easy and safe transactions for foreigners. In terms of logistics, it is necessary to cooperate with related organizations to develop transportation routes with strategic consideration of time and cost, and to ensure prompt customs clearance. Finally, it is imperative to establish a payment system that allows foreigners to securely and easily make payments.