대학생의 기업가정신과 창업의도와의 관계 연구: 창업실패두려움의 매개효과를 중심으로

This research was implemented to check what effects entrepreneurship have on the entrepreneurial intention verify the emotional factor ‘Fear on Business’ in terms of the relationship between entrepreneurship and the entrepreneurial intention. Above all, in the study Health Belief Model was applied to research into emotional factors, such as ‘Fear on Business’. Specifically, it was performed to check what effects ‘Fear on Business’ has on the entrepreneurial intention and to see if there are any mediating effects between entrepreneurship and the entrepreneurial intention. To achieve the research purposes above, the students who took a business start-up and entrepreneurship related course were surveyed (all 356); and research findings were produced. To summarize the findings, entrepreneurship did influence the entrepreneurial intention significantly. In addition, entrepreneurship significantly influenced ‘Fear on Business’. And ‘Fear on Business’ significantly influenced the EI; it turned out that ‘Fear on Business’ plays a mediating role between entrepreneurship and the entrepreneurial intention. From these result, it is thought that programs or policies for reducing ‘Fear on Business’ are needed. Finally, because entrepreneurship can affect the entrepreneurial intention through the medium of ‘Fear on Business’, it is thought that the government’s effort to create a social atmosphere is needed to overcome ‘Fear on Business’.