중국요리프랜차이즈의 관계혜택이 전환장벽과 전환의도에 미치는 영향

The purpose of this research first investigated the effect of social benefit, economic benefit, psychological benefit and customization benefit being the lower level of relation benefit of Chinese cooking franchise clients on the conversion expense and service recovery being the lower level of conversion barrier. The analysis using the statistical package of SPSS 23.0 and AMOS 23.0 has been implemented, the confirmatory factor analysis has been used to verify the reliability and the feasibility of measurement item, the covariance structure analysis has been implemented to check the cause-and-effect relationship between each concept in this models. First, if we check the relation of social benefit, economic benefit and psychological benefit and conversion expense being the lower level of conversion barrier and service recovery and conversion intention being the dependency factor, first, as the social benefit, economic benefit, psychological benefit and customer benefit are recognized higher, the conversion expense appeared to be lower. Second, the social benefit, psychological benefit and customer benefit appeared to have the significant effect on the service recovery. On the other hand, the economic benefit has been analyzed not to have the significant effect. The importance of relation benefit of Chinese cooking franchise and the working-level implication have been suggested based on the result of this research.