외식프랜차이즈 생산전략이 가맹점 주방종사원 관계 질과 성과에 미치는 영향

The purpose of this study was to investigate the effect of manufacturing strategy on the relationship quality and to study the manufacturing strategy, relationship quality, and outcome as factors affecting the outcome of foodservice franchise. This survey was conducted for 30 days from July 1, 2010 to July 30, 2016, and 300 copies were distributed to the kitchen workers in the dining franchise restaurants in Seoul and Gyeonggi province. The survey was conducted using self-filling questionnaire survey, Google questionnaire, valid 287 copies were used for empirical analysis. The results of the analysis are as follows. First, among manufacturing strategy factors, quality and period of delivery have a positive effect on trust, flexibility and cost are not significant. In addition, quality, flexibility, cost, and period of delivery have a positive effect on immersion. Second, it was shown that positive influences on the outcome of trust and immersion were the factors of relationship quality. Third, quality, flexibility, and delivery speed have positive effects on outcome, and cost are not significant. The results of this study suggest ways to improve the outcome by seeking to solve the direction and relationship quality of the manufacturing strategy of the foodservice franchise and to provide systematic basic data to contribute to service development.