SNS 콘텐츠 기반 인터랙티브 가상 피팅(Virtual Fitting) 시스템 디자인 제안- 실험디자인(Experimental Design) 프로세스를 중심으로 -

The purpose of this study is to propose a new virtual fitting design system, which can provide anew experience and value to customers who shop for clothes online. We have limited theresearch to tech-savvy millennial users who are interested in shopping (online and offline), socialmedia, and understand IoT, VR, and other information technology(IT). The research and designprocess was carried out based on Experimental Design methodology. The research stages weredivided into four categories: advanced research through case analysis, application of theExperimental Design method, prototyping, and presentation of the final business platform. 1) Inthe case analysis and advanced research stage, we conducted a baseline study for setting theclassification types and hypothesis of the Experimental Design, based on existing cases of virtualfitting services. 2) Extracting the needs of the consumers, and set up the first hypothesis andexperiment which will be the premise of the Experimental Design method, based on previousresearches. 3) A prototyping stage which will have the role of sequentially proving and verifyingthe hypothesis in the Experimental Design method. It is a step that will have a big influence onhypothesis revision and setting the design direction which will happen next. 4) The businessplatform proposal stage where we have completed the final prototype evaluation, step-by-stepscenario, and also a sustainable business model. Our final product is a clothing mirror systemdesign that reflects the user’s social media, biological and extrinsic characteristics (male, female,tall, slim, etc.), and environmental changes (such as weather and location), that can recommenda customized fashion by predicting the user’s needs. In addition, we have presented 2 kinds ofbusiness models based on the clothing mirror to provide a sustainable platform.