소비생활여건, 소비자역량, 소비자시장평가가소비생활만족에 미치는 영향력에 대한 연구

The purpose of this study is to suggest ways to improve consumption life conditions and strengthen consumer capacity in order to enhance consumption life satisfaction. To this end, two indicators, "2017 Consumption Life Indicators in Korea" and "2017 Consumer Markets Evaluation Indicators in Kore" were linked. In the total 36 product and service markets listed in the indicators, the influence of consumption life conditions, consumer competency, and consumer market evaluation on consumption life satisfaction were examined. Consumption life conditions had a positive impact on consumption life satisfaction in all 36 market areas, with daily consumption life conditions in 36 markets and digital consumption life conditions in 25 market areas. Consumer competency was found to have both positive and negative effects on consumption life satisfaction. Among the detailed items in this consumer market evaluation, the ease of comparison between competing services was the most significant factor affecting consumption life satisfaction in 14 market areas, followed by quality and safety improvement requirements, expected satisfaction, variety of alternatives, reliability, and consumer safety. This study is the first of its kind as it was conducted by linking "2017 Consumption Life Indicators in Korea" and "2017 Consumer Markets Evaluation Indicators in Korea." We found that consumption life conditions were the most influential variables in consumption life satisfaction, followed by consumer market evaluation and consumer competency. This study provides useful implications for establishing and operating a consumer-oriented policy and it is meaningful to link the two indicators.