이동통신요금 체계 진화 방향에 관한 고찰
Future Direction of the Mobile Communication Tariff Structure
김용재(한국외국어대학교)
35권 3호, 39~52쪽
초록
With a need for a new mobile communication tariff reorganization in response to the increasing trend of mobile communication data traffic, we develop the direction of mobile communication tariff structure from the mid-to long-term viewpoint. Mobile communication services have had a great impact on the daily life of users including culture, entertainment and learning for the past 10 years. We examine mobile communication usage patterns in the new mobile communication environment, which has been changed by the proliferation of smartphones, and suggest future implications for the evolution of mobile communication tariff structure in accordance with the changing usage pattern. The main direction suggested in this paper is as follows: First, a new strategy for enhancing basic service for mobile telecommunication services is increasing. Second, the development of new services and the creation of high-value-added services through the creation of new markets. Third, the creation of new B2B business model by charging the CP and OTT providers for data usage is suggested. Fourth, the development of convergence type of tariff structure combining basic communication service and new type of communication service.
Abstract
With a need for a new mobile communication tariff reorganization in response to the increasing trend of mobile communication data traffic, we develop the direction of mobile communication tariff structure from the mid-to long-term viewpoint. Mobile communication services have had a great impact on the daily life of users including culture, entertainment and learning for the past 10 years. We examine mobile communication usage patterns in the new mobile communication environment, which has been changed by the proliferation of smartphones, and suggest future implications for the evolution of mobile communication tariff structure in accordance with the changing usage pattern. The main direction suggested in this paper is as follows: First, a new strategy for enhancing basic service for mobile telecommunication services is increasing. Second, the development of new services and the creation of high-value-added services through the creation of new markets. Third, the creation of new B2B business model by charging the CP and OTT providers for data usage is suggested. Fourth, the development of convergence type of tariff structure combining basic communication service and new type of communication service.
- 발행기관:
- 한국경영과학회
- 분류:
- 경영학