대중국 전자상거래 해상운송 기종점 분석

The purpose of this study is to analyze the flow of e-commerce freight transportedby maritime transportation for China and to identify the characteristics of cargo byregion/item for finding the ways to promote e-commerce export to China. Thus, thisstudy analyzed the e-commerce export and import data on cargo moved via maritimetransportation between Korea and China from 2015 to 1Q18, usingOrigin-Destination(OD) analysis and visualization techniques. The results indicated thatthe largest number of Chinese e-commerce cargoes were imported at Incheon Port,which has a clearance facility for e-commerce cargo. In the case of Pyeongtaek Port,e-commerce cargo imported from China has transported to Incheon Customs again,causing the inefficiency through the customs clearance process. Unlike the case ofe-commerce imports where the final destination is distributed nationwide, e-commerceproducts exported to China through maritime transportation were found to be mainlyconfined to Seoul and Gyeonggi provinces, where freight forwarding companies andforwarders are concentrated. In addition, unlike e-commerce import cargoes, e-commerceitems exported through maritime transportation were mainly confined to clothing andcosmetics, and export volume was also less than imports. This study provides somepossible strategies to increase the volume of freight and to attract export products asfollows: i) to diversify products exported to China through e-commerce transshipment,ii) to diversify export items by building the cold chain in e-commerce transport withChina.