상급종합병원 선택 속성 결정요인에 관한 연구:Big 5 상급종합병원 외래환자를 중심으로

The purpose of this study was to identify the factors determining the selection attributes of general hospitals and to compare each general hospitals with those of outpatients at Seoul Big Five General Hospital (Seoul National University Hospital, Seoul St. Mary's Hospital, Samsung Seoul Hospital, Severance Hospital, Hyundai Asan Hospital). These results can be used to establish strategies to improve hospital management by identifying the attributes that should be managed first in a general hospital. A total of 600 copies were distributed. Of these, 565 copies were used for the final analysis, except for 35 copies of the questionnaires that were unfairly responded to the questionnaire. First, there were significant differences in preference attributes (doctor's reputation, medical expenses, hospital reputation, hospital convenience, hospital accessibility, public transportation use, hospitality kindness, hospital cleanliness). There are no significant differences in other attributes (medical equipment, medical processes, hospital size). Second, as a result of the likelihood ratio test of the selective attribute, there was a significant influence on the selection attribute and general characteristics. Third, as a result of multinomial logistic regression analysis using Samsung Medical Center as a reference variable, Seoul National University Hospital was the most preferred physicians and 30s was the most preferred hospital. Severance Hospital needs efforts to improve the quality of hospitality, and it has become a favorite hospital in its 20s. Seoul St. Mary's Hospital is the most preferred hospital with medical cost attribute, and 30s is the most preferred hospital. Asan Hospital in Seoul is required to make efforts to improve the cleanliness of the hospital, and the higher the income, the lower the preference is. In Conclusion, Based on the results of this study, the academic and practical implications of this study are summarized.