개방형 혁신 전략의 선행요인에 대한 연구: 기업 내부역량과 전유성을 중심으로

The purpose of this study is to analyze the factors affecting the selection of open innovation strategy considering a trade-off effect between knowledge acquisition and knowledge leak. This study divides the open innovation strategy into two categories such as ‘external knowledge search’ and ‘innovation cooperation’, and analyzed the relationship between the selection of open innovation strategy type and internal competence/appropriability. It is assumed that the motivation of companies pursuing open innovation from the viewpoint of knowledge base is the acquisition and learning of technology and market information needed for innovation, this study analyzed the effect of this lack of information on the choice of two types of open innovation strategies and the impact of the degree of possession of means to prevent leakage of technology and information, which may be a risk in the process, on the choice of open innovation strategy. ‘External knowledge search’, a type of open innovation strategy, explores external knowledge by using various sources of knowledge and channels, whereas ‘Innovation cooperation’ refers to a type of cooperation with various types of partners for innovation cooperation which is measurable with the width of the partner type. This study examines two hypotheses. The first hypothesis is if more knowledge and information needed to perform innovations, from the knowledge base perspective, the firm would choose the external knowledge search among open innovation strategy. The second hypothesis is based on that appropriability would have a positive impact on the selection of ‘Innovation cooperation’ and ‘External knowlegde search’ respectively, because the cooperation effect decreases if there is a risk of leakage of knowledge or technology in technical cooperation with external innovation entities, as outlined in the previous studies. To verify the hypotheses, this study use the data from the Korea Innovation Survey(manufacturing sector) of STEPI. Extrenal knowledge search is measured by the variety of the source of innovation information used to perform innovation activities, innovation cooperation is measured by the diversity of technology cooperation partners. According to the result of this paper's empirical analysis, the lack of market and technology information has a statistically significant positive impact on the choice of external knowledge search among open innovation strategies. The appropriability which protect its own technologies has a statistically significant positive impact of the choice of both external knowledge search and innovation cooperation among open innovation strategies. But, the lack of market and technology information doesn't has a statistically significant positive impact on the choice of innovation cooperation among open innovation strategies. This means that in order to acquire the lacked technology and market information, companies choose an open innovation strategy called external knowledge search, but it is not a sufficient condition to select innovation cooperation. Choosing an innovation cooperation strategy requires that companies have the necessary propriety to protect their skills and knowledge.