Private information protection method and countermeasures in Big-data environment: Survey

Big-data, a revolutionary technology in the era of the 4th Industrial Revolution, provides services in various fields such as health, public sector, distribution, marketing, manufacturing, etc. It is very useful technology for marketing analysis and future design through accurate and quick data analysis. It is very likely to develop further. However, the biggest problem when using Big-data is privacy and privacy. When various data are analyzed using Big-data, the tendency of each user can be analyzed, and this information may be sensitive information of an individual and may invade privacy of an individual. Therefore, in this paper, we investigate the necessary measures for Personal private information infringement that may occur when using Personal private information in Big-data environment, and propose necessary Personal private information protection technologies to contribute to protection of Personal private information and privacy.