커뮤니티 비즈니스 디자인 모델 구축에 관한 연구

(Background and Purpose) As regeneration business of Seoul City progress and it is time to reorganize fallen out business suitable for considerable change. More than simply organizing business facilities, a revitalization plan of failed business areas should be prepared. These changes cannot be solved only by the government’s effort or policy; rather, citizens need to recognize the value of the city through its identity. For policy to be realized, it is important for both the government’s investment and community’s interest to work together. This study examined the method of sustainable relationship with the community to propose solutions to the problems and directivity mentioned above, thereby proposing a community business design model (CBDM) that will lead to a revitalization of Seoul’s program for failed business areas. (Method) This study aimed to provide a Community Business Design Program (CBDP) and apply it to Seoul’s failed business areas. The contents of CBDP were established based on concept understanding after theoretical research. After selecting three sites matching the selection criteria within Seoul’s failed business areas (a jewelry store, a print store street, and Hanbok street in Joongno) and analyzing those areas based on CBDP, the study provided the detailed process for CBDM. (Results) The community school of CBDM conducts the research and develops methodology in the culture and arts; community design of CBDM actualizes branding through social/cultural identity; and community business acts as a community by preserving the methods of production and exchange. In the order of community school, community design, and community business, the system is available for circulation and can form a virtuous cycle structure. The cycle enables a community to be systematized as an industrial/cultural production community and becomes a sustainable business model. (Conclusions) In this research, the community business model is mediated as a common resource for regenerating and preserving production and symbolic values for maintaining the identity of a local community. As the community business model converts the financial value of a failed city industry into the cultural value of a community, it becomes a crucial method of ensuring the competitiveness of a local industry as well as cultural competitiveness. Design correlation has a significant circulating role in the interaction between community design and community business by putting them and together. As such, community design may be practiced in real-world space application; consequently, a sustainable system based on existing “real life” is provided. Sustainable CBDM can be practiced through community management activities that rearrange and redistribute community resources with an eye on the cultural aspect.