예술기업가정신, 개념과 실천영역 - 예술산업 논의와 병행하여 -

The purpose of this study is to propose a concept of the arts entrepreneurship and its applicability in the field of Arts Management by focusing new job markets of the arts management and structure of the arts industry being discussed on Korean society recently. In connection with these issues, researcher analyzed the change of social-cultural environment and made a suggestion about axis of conceptions of the arts entrepreneurship in accordance with changing of entrepreneurship and implementation structures for investigation the reason why the arts entrepreneurship needs to us at present. So, 'Rhizome' and 'Bricolage' are suggested at the level of the axis of conception as an aspect on application for the arts resources and social connections, 'Collaboration' can be used as a stage of execution and 'Platform' as a stage of realization. By dwelling upon those stages, researcher proposed the expanded job titles and then examined how to be applied to axis of conception through examples of arts entrepreneur. In conclusion, arts entrepreneurship refers to new technology and manages them as starting by the arts innovating. It could be proposed by new entrepreneurship in terms of diversification of social relations and taking the lead on the social change. And it is clarified being able to get over the narrow structure of the arts industry.