국내외 관광객 유치증대를 위한 야간관광 활성화 방안: 대구광역시 중심으로

The purpose of this study is to analyze the night tourism potentials and problems of Daegu as a study on the promotion of night tourism for attracting domestic and foreign tourists visiting Daegu. The Daegu metropolitan city is continuously developing content for attractions and things to do, but there is a limit to progressing to night sightseeing merchandising. The Night tourism is to build a infrastructure, to develop content and diversify programs, to develop special linkage program that can link with travel agency or night tourism industry, and to build shopping and entertainment. In order to develop and activate night tourism in Daegu, the Daegu metropolitan city will establish systematic plans such as night vision, concept, infrastructure, and publicity, and plan implementation plans for Daegu City to provide practical cooperation and cooperation between travel agencies, tourism associations and tourism related industries. Through Daegu, night tourism will be revitalized. It is urgently required to develop cultural tourism contents and tourist products such as night tour for attracting domestic and foreign visitors to Daegu.