IT 자원, 인적 자원, 조직적 자원에 따른 빅데이터 사용의도에 미치는 요인에 관한 연구

Today, big data are an important issue because the success of a firm in any industry has become more dependant on the ability to take advantage of big data, and firms have gained new insights through the analysis of big data. The purpose of this study is to deduce the key resources and capacities of firms for utilizing big data by taking the theory of resource-based view and analyze their influence on the intention of using big data. By reviewing related references, this study developed a research model to deduce the factors that influence the intention of using big data. The fitness of the research model was verified by using a structural equation model, and the result showed that the research model was fit. Meanwhile, the results of hypotheses testing showed that only security had positive influence on the parameters of technical resources, while IT skills were all rejected in human resources. Knowledge sharing had significant influence only on knowledge competence, while all parameters of task technology fitness had a positive influence. Regarding organizational resources, education and training had a positive influence only on knowledge competence, and the culture of data decision had a positive influence on both knowledge competence and data utilization. This study analyzed the intention of using big data through the theory of the resource-based view. The study propagates to the industry the importance of major resources and capabilities of firms for practically using big data and a subject attracting corporate interest, suggesting the importance of related research on the academic field.