Determinants and environmental outcome of green technology innovation adoption in the transportation industry in Malaysia

In the twenty-first century, transportation services and infrastructure will play a central role in the logistics systems of corporations competing in the global market. As transportation and logistics systems continue to integrate, their impact on the physical environment will become a major issue. This study investigates the antecedents and outcomes of green technology innovation adoption in transportation companies in Malaysia. A questionnaire survey on the green technology innovation adoption of Malaysian transportation companies was conducted, in which 252 samples were analysed. Based on the survey results, this study finds that the quality of human resources, customer pressure, and environmental uncertainty significantly influence green innovation adoption for transportation companies, while the influence of organizational and governmental support is not significant. In addition, the findings of this study indicate that there is a significant relationship between green technology innovation adoption and environmental outcome. The practical implications of the research findings are discussed.