Sustainable Franchise Restaurant Intranet Systems: An Extension of the Technology Acceptance Model

This study examined factors that affect the extended theory of technology acceptance model (TAM) in the context of franchise restaurant intranet use. Additional constructs, system quality (SQ) and information quality (IQ), were included to test the theory’s applicability. A self-administered survey was sent to 3500 quick service franchise restaurants in the U.S. in which franchisors and franchisees use the intranet system to communicate currently. The findings indicated that most of the respondents use the intranet system more than once a week (92.6%), which represented an adequate sample for the study. Structural equation modeling (SEM) was employed to test the hypotheses, and the results demonstrated that the extended TAM was valid and that intranet quality (SQ & IQ) must be improved to increase its validity. Business implications are addressed.