특급호텔 외식종사원의 창업의도 및 행동 연구: 계획행동이론의 확장을 적용하여

This study has investigated the effect of hotel workers' personal factor and social factor on entrepreneurial intention and entrepreneurial behavior adherence. It has also suggested the theory and practical implication for efficient entrepreneurial success and efficient support method for entrepreneur based on the investigated results. The study had circulated 577 questionnaires to achieve the purpose of the study targeting hotel employees who work for deluxe hotels located in Seoul and Jeju for two months from May 1 to June 30 in 2016. 482 valid questionnaires had been used for empirical testing and they had been analyzed by SPSS 18.0 and AMOS 18.0. The empirical testing results are as follows. First, the hotel employee's attitude toward entrepreneur, subjective norms, and recognized entrepreneurial behavior control has a significantly effect on entrepreneurial intention. Second, the entrepreneurial intention of deluxe hotel employee has a significantly effect on entrepreneurial behavior adherence. Third, security orientations, technical competence orientations, managerial competence orientations, and entrepreneurial creativity orientations among components of career orientations have a significantly effect on entrepreneurial intention but autonomy orientations did not have an effect on entrepreneurial intention. This research result suggests operational implications for human resource management in deluxe hotel and provides theoretical implications for the theory on the customer behavior.