변혁적 리더십이 기업의 사회적 책임과 조직몰입에 미치는 영향 : 리조트 기업을 중심으로

Recently, most companies embrace the importance of corporate social responsibility(CSR), and strive for enhancing CSR from various perspectives. The high interest in CSR is due to the constantly intensifying competitive environment companies are facing. Our society gradually demands a higher level of social responsibility from the enterprise. This is because the social influence of the business corporates is increasing as the power structure of the society is reorganized around the business corporates. Therefore, corporate CEOs must demonstrate new abilities to meet social expectations and fulfill higher social roles and responsibilities. In this sense, research on the effect of transformational leadership of resort company CEOs on corporate social responsibility and organizational commitment is timely. So far, there has been little research on the relationship between transformational leadership and corporate social responsibility, and organizational commitment for resort companies. This study analyzes the relationship between the resort companies CEOs transformational leadership and CSR of the companies, and organizational commitment of their employees. In order to accomplish the purpose of this study, three research hypotheses were set up, and a questionnaire survey was conducted on 300 resort employees. A total of eleven sub-hypotheses were verified by multiple regression analysis. The results of the analysis and their implications were presented.