글로벌 프리랜서 디자인 마켓플레이스 플랫폼 분석을 통한 국내 디자인 재능마켓의 발전 방향 연구

Recently, social interest in the freelancer market has increased, and its positive and negative aspects through the platform are discussed. The price competition among freelance designers in the talent market has intensified, which causes a variety of problems in the talent market, such as negatively affecting the quality of design services. This study analyses several cases of global platforms that have built a successful business model ahead of domestic platform industry for the continuous development of the talent market emerging as a new model of shared economy. This study analyses success factors of platform operation based on information of transparency experience theory considering the results from previous research. As a result, the implications of the talent market and its future development plans can be summarised in five perspectives. First, establishing criteria for searching information of designers is demanded to support the function of an efficient search for platform users. Second, it is imperative to introduce a system that can objectively evaluate the creativity and business performance of designers in the platform. Third, there is a need to build trust among users based on the bi-directional evaluation between designers and consumers. Fourth, the transparency of the information in the platform should be enhanced by revealing the results of the trust to all users as well as their trading partners. Finally, a high level of awareness of designer competence and proportional monetary compensation is required. To this end, the platform must provide a system to objectively evaluate the skills of designers.