Analysis of Real Estate Investment Strategies of Foreign Corporations in Danang City, Vietnam

This paper investigates economic factors, political factors, and cultural factors as successful investment strategies for investment strategies of foreign investors in Danang city, Vietnam. After analyzing the above factors, we point out the opportunities and challenges investors face when investing in real estate in Danang, and eventually, a successful investment strategy is proposed. The results of this study are as follows: First, although Vietnamese real estate law is different in terms of ownership and the rights related to purchasing real estate, we find that the Danang authorities are making efforts to simplify and shorten administrative procedures during the investment process, and many other policies are being approved to attract foreign investment. Second, some types of tourism-related properties such as hotels and resorts, are considered to have more potential for development than some types of housing due to the policy of focusing on tourism development in the near future in Danang. Third, it is necessary for foreign investors to comprehend business culture as well as the taste of customers in Danang. Overall, this paper implies that this could help foreign companies and create better understanding around the real estate investment law and the regime of investment attraction in Danang. Moreover, our result predicts the future development of Danang real estate market and provides appropriate investment strategies.