린 스타트업 전략에 따른 체험정보수집활동이 경영성과에 미치는 영향

In recent years, as the involvement of consumers in products has increased and the life cycle of products has been shortened, manufacturing companies are making and selling products in various strategies. As the life cycle of these products shortens, many manufacturing companies are leveraging their start-up strategies to improve their performance. Lean startup is one of the management methods for product development and business development. It is a method to improve the product by quickly making the product based on the idea and analyzing the reaction of the customer. Lean startup is also aimed at efficiently changing the production method of the product. In contrast to the traditional way of launching products through rigorous market research, the lean start-up focuses on customer preferences through product development, experimentation, and accurate performance measurement with rapid feedback. This is a feature of the lean start-up that reduces waste and maximizes efficiency. We analyze whether the companies that produce and sell by utilizing this lean-start strategy increase actual business performance. In addition, we analyzed the effect of experiential marketing on business performance by reflecting customer 's information on product making using product experience marketing which is used to analyze consumer' s needs during the start-up process. The result of the hypothesis test is that product development(Building) strategy, product production (measurement) strategy, product scale expansion (learning) strategy influenced corporate performance. Experience information collection activity came out to have a partial-mediating effects between lean stratup building strategy and corporate performance. It also came out to have a partial-mediating effects between lean stratup measurement strategy and corporate performance. Experience information collection activity came out to have a full-mediating effects between lean stratup learning strategy and corporate performance.