프랜차이즈시스템에서 가맹점의 공정성 인지가경영성과에 미치는 영향

[Purpose] The purpose of this study is to investigate the effect of the perceived justice of franchise headquarters and franchisee on management performance in franchise system focusing on franchise foodservice by researching the domestic restaurant business. [Methodology] The sample of this study was selected in the franchisee. 300 questionnaires were distributed and 278 questionnaires were collected, 266 questionnaires were used in empirical analysis except for 12 questionnaires responded insincerely. For the empirical analysis, factor analysis, reliability analysis, multiple regression analysis were conducted. [Findings] First, in relationships between headquarters and franchisee, headquarters’ supports, communication, menu development, compensation as the management characteristics have positive effect on all the distribution fairness and the procedure fairness and conflicts have negative effect on the distribution fairness and the procedure fairness. Second, the distribution fairness and the procedure fairness have positive effect on emotional solidarity, the re－contract intention, profitability as the variables of the management performance. [Implications] First, franchisees emphasize cooperative relations with the franchise headquarters, enhance the emotional solidarity to have an ongoing relationship, and strengthen their tendency to maintain contractual relationships with the headquarters. Second, headquarters’ supports, communication, menu development, compensation as the management characteristics of headquarters have positive effect on fairness.