A Study on the Formation Process of Chinese Logo Design by the Influence of Reform and Opening Policy

As the world is well known, the Chinese Logo from the 1970s to the present has developed rapidly with the Chinese art design industry. This is directly related to the promulgation and implementation of China's reform and opening up policy in the late 1970s. Based on the historical background of "reform and opening up", this paper combines the political environment factors and economic factors of this period, and takes Chinese logo design as the research object. Through literature reference, case study and comparative analysis, the evolution of Chinese logo design before and after the reform and opening up are summarized and compared. The research is to study the development and evolution of Chinese logo design in this period, and it is considered to explore the influence of political environment and social economy on the development of logo design. According to the analysis, this study shows that the reform and opening up policy has liberated the people's ideological bondage and made the logo design developed freely. The economic development brought about by reform and opening up provides an opportunity and platform for China's logo design. The study shows that the nation's political environment and social economy have a significant impact on the development and evolution of logo design, brand image design, and even the entire art design industry.