프랜차이즈산업 발전을 위한 제언

The franchise is a distribution system that facilitates the start-up of prospective franchises, facilitates business expansion of the franchisors, and provides consumers with products and services of proven quality. It is widely used worldwide today. Nevertheless, the evaluation of franchise is not favorable. In this paper, I propose the requirements of the franchisor, franchisee and related organizations to resolve the negative perception of the franchise and to develop the franchise into a healthy distribution industry. What causes the franchise to be a critical object? The primary responsibility is to the franchisors. Unrivaled entrepreneurial spirit leads to profit seeking. There is a lack of understanding and consideration of the commercial business. On the other hand, the franchisees are also responsible. If the business is poor while operating a franchised out, it tends to blame the franchise headquarters. A loser is coming out of any business, but a sympathetic report about the failure of some failed merchant carriers hinders people`s judgment. It may also lead to legislative measures that undermine the basic principles of franchising, which are often hampered by the resulting business failure of franchisees. In order to overcome these problems, it is necessary for each layer related to the franchise to change recognition. Many franchisors need to improve their wanton behavior. The franchisees also need to be aware of their status as an independent business operator and faithfully fulfill their contractual obligations as contracotrs. Govemment authorties should establish the direction of promoting competition for consumers. The National Assemebly shall reorganize the Franchise Business Act into a high quality law in line with the advanced foreign franchise laws. The media should improve public understanding of the reality of economic democratization, which is inserted into the current Constitution in an inrration manner and roaming like a ghost in our society, should be improved.