방한 동남아 관광객의 지출결정요인 분석

The purpose of this study is to identify the spending behavior of the Southeast Asian market as a potential market with a high possibility of future growth in order to preemptively cope with diversification of overseas tourism market, and to provide necessary information for attracting foreign visitors. The survey was conducted by the Korea Culture and Tourism Research Institute on the outlook of foreign tourists in 2016. The spatial range was limited to three major countries including Singapore, Thailand, and Malaysia. The Tobit model was applied to estimate the expenditure determinants. The dependent variables included in the model are total tourism expenditure and expenditure by type, including food, beverage, shopping, and entertainment related costs. The explanatory variables affecting tourism expenditure in Southeast Asia include variables related to demographic characteristics and tourism behavior characteristics. In China, when compared with Southeast Asian countries, the respondents who visited Korea for leisure, amusement, and vacation were more likely to spend more on total expenditures and shopping spending. And that they spend a lot of money. In the case of Singapore, it was found that those who came to Korea for the purpose of leisure, amusement and vacation and those who visited Korea for the first time had relatively more total expenditure and shopping expenditure. As in China, women showed relatively higher total expenditure and shopping spending, especially for younger women. In the case of Thailand, it is found that professional women have relatively higher total expenditure and shopping expenditure. On the other hand, young people in non-professions showed relatively high expenditure on entertainment. In Malaysia, families with relatives and relatives returning to Korea are more likely to spend more on total expenditure and shopping.