호텔기업의 사회적 책임이 조직충성도 및 고객지향성에 미치는 영향: 조직신뢰의 조절효과를 중심으로

The purpose of this study is to examine the effects of hotel corporate’s social responsibility on organizational loyalty and customer orientation focusing on the moderating effects of organizational trust, and to contribute to presenting directions for strategic hotel management related to social responsibility. The theoretical implication of this study is significant in that the social responsibility of the hotel companies has a significant role in organizational trust between the employees' organizational loyalty and customer orientation. As a practical implication of the study, first of all, the economic responsibility among the hotel companies' social responsibility and organizational loyalty is the priority factor. Secondly, legal and ethical responsibility was emphasized primarily between the social responsibility of the hotel company and the customer orientation. Thirdly, empirical studies show that employees' organizational loyalty and customer orientation are significantly influenced by organizational trust for sustainable social responsibility of hotel companies.