미용사의 서비스품질이 재방문 의도에 미치는 영향 -프랜차이즈·일반·1인 미용실을 중심으로-

The purpose of this study is to identify the effect of hairdressers’ service quality on revisiting intension by types of hair salons. For this study 296 adults were surveyed and multiple regression analysis was used to analyze data. The study results were as follows: First, hairdressers’ service quality was found as following 4 factors: attractiveness, reliability, professionalism, and kindness. Second, professionalism of hairdressers’ service quality had a positive influence on revisiting intention in franchise hair salons. Third, Professionalism and kindness of hairdressers’ service quality had an affirmative effect on revisiting intention in personal hair salons. Forth, Professionalism, reliability and kindness of hairdressers’ service quality produced an positive effect on revisiting intention in selfemployed hair salons.