유니폼의 디자인 구성요소가 자기효능감, 직무태도, 직무만족 및 조직몰입에 미치는 영향 : 서울 소재 5성급 호텔 종사원들을 중심으로

This study analyzed the effects of uniform design components on self-efficacy, job attitude, job satisfaction, and organizational commitment, focusing on five-star hotel employees in Seoul. Data was collected for about a month from employees working at four five-star hotels located in Seoul and approximately 300 questionnaires were distributed. In total, 270 questionnaires, excluding those with inadequate responses, were used in the final analysis. The statistical analysis included frequency analysis using the SPSS program, reliability analysis and confirmatory factor analysis using the AMOS program, and structural equation model analysis. The analysis found that first, esthetics and functionality of uniform design components positively affected self-efficacy, while symbolism had no significant effect. Second, self-efficacy had a significantly positive impact on job attitude and job satisfaction, respectively. Job attitude was found to positively affect job satisfaction and organizational commitment. Lastly, job satisfaction also had a positive impact on organizational commitment. This study has an academic meaning in that it analyzed uniform design in the perspective of employees not as clients. Results from this study are assumed to provide a variety of theoretical and practical insights to executives in the hotel industry. However, this study has a limitation of generalized results as it targeted only employees working in four five-star hotels located in Seoul. Furthermore, results may vary according to employee position, employment type, and length of service, which was not reflected in this study.