청소년 기부인식 제고를 위한 크라우드 펀딩 활용 사례연구

While the necessity for the donation is getting bigger around the society and culture day by day, the substantial participation is decreasing. In particular, the necessity for using various online donation platforms for raising the low donation awareness and the participation degree of youths is being posed. Therefore, the purpose of this study is to activate the donation culture by using various open platforms while letting youths recognize the social problem and participate aggressively in the donation activity through the crowd funding case study in various forms In this study, the youth's donation culture, crowd funding, and use of design-art field were considered theoretically, and crowd funding cases aimed at the donation based on on/offline systems were surveyed for about 7 years. 5 types and 6 attributes were designed depending on the users’ behavior purpose and nature and the expert opinion survey was conducted by selecting each-type representative cases to conduct the case analysis based on the result. It was possible to recognize the necessity of raising the youth's donation awareness and the importance of using the crowd funding platform through this study, and this study is expected to be used as a research material and a design educational material for the youth's donation culture to be activated across the society and culture.