디자인 씽킹 방법론을 적용한 공예 디자인 프로세스 제안

As digitalization accelerates throughout society, growing voices are expressing concern over its drawbacks in addition to its benefits. Some such voices advocate analogue as an alternative, which allows for the richness of physical senses and the production of high quality and small quantities of goods. This has led to a recent growing interest in craft design, which is excellent at creating artistic values by combining materials and craftsmanship with design. However, craft design is limited in understanding customers’ needs and reflecting customer-centered values. This study aims to propose a new craft design process by combining the method of design thinking, which is widely used in the design field, with the craft design process to create customer value and revitalize the craft industry. We examined the characteristics and general process of craft design focusing on metal, ceramic, and wood crafts. We then investigated the design thinking processes from various perspectives of design agencies and design education institutions. Based on this, we compared the different design processes of craft and design thinking. In conclusion, considering craft design’s characteristics, we proposed a new craft design process, 1)empathy/ inspiration, 2)definition(problem/concept/materials and techniques), 3)ideation, 4)prototype (function/ form/ materials and techniques), 5)test. This new craft design process can expand the existing influence of crafts that have solved technical problems and realized aesthetic value so far to enhance customer values and explore new possibilities of the future craft industry.