디자인에서 스토리텔링 활용에 관한 연구 - 제품 디자인을 중심으로

In the field of design, storytelling is recognized as an indispensable element and is actively being used to reveal the difference and to convey the meaning and value of the design in an enormous number of products and information. However, deep analysis of how storytelling appears in design and how it differs from other media is very limited. In addition, confusion arises in understanding design storytelling by indiscreetly applying research results on storytelling conducted in literature, cultural contents, advertising, and marketing. In this study, I tried to understand the meaning of design storytelling and to understand the relationship between design and storytelling. Although it is difficult to distinguish the design field accurately, the following two problems were discussed mainly in the product design. First, This paper looked at the background of storytelling in design. Second the paper tried to understand the way of combination of design and storytelling, and the way of meaning generation. As a result, storytelling in design emerged as a result of : 1) a paradigm shift from producers and functions to users and emotions, 2) the explosion of media and contents due to the development of digital technology, 3) capitalization of storytelling. Also, in order to understand the relationship between design and storytelling, the paper divided into two types : storytelling type in which design is not combined with other media, and storytelling type in which design is combined with other media.