레스토랑 선택속성이 고객만족과 재방문의도에 미치는 영향: 1인 창업 레스토랑을 방문하는 고객을 대상으로

This study set the selection attribute of single-person start-up restaurant as five sub-factors with type, comfort, reliability, kindness, and guarantee. Customer satisfaction and revisit of dependent variables were established and studied. The survey was conducted for about a month from December 1, 2018 to December 30, 2018. The survey was conducted on customers visiting single-person companies in Daegu and North Gyeongsang Province. Twenty random places were selected and a total of 400 questionnaires were distributed, each 20 copies, using 391 active questionnaires as the final analysis. The results of this study are as follows. First, it was analyzed that the type, comfort, reliability, kindness, and guarantee, sub-factors of the selection attributes of a single-person enterprise start-up restaurant had a positive influence on customer satisfaction. Second, it was analyzed that the type, comfort, reliability, kindness, and guarantee of the selection attributes of a single-person enterprise restaurant had a significant influence on the degree of revisiting. Third, customer satisfaction was analyzed to have a significant positive impact on the revisit.