물류 스타트업의 디지털 물류 비즈니스 모델 유형 연구

The business model, which was strongly focused with the broad diffusion of Internet technology in early 2000s, is reemerging with the advent of the digital technology in the era of the 4th Industrial Revolution. Google and Amazon, armed with such digital technologies, have emerged as a force to challenge existing logistics companies while making many changes to the logistics domain ecosystem. And the Uber Model, which shares not only goods but also services, is rapidly emerging in the logistics area through P2P trading using smart phones. This study investigates and analyzes the business models of the logistics startups and classified digital logistics business model types. By means of this work, we draw out new ideas about the innovation business model for the future logistics industry and find out the strategy to cope with the digital change and the digital technology necessary for the future logistics environment. Through the systematic analysis and classification of the global logistics startups, 23 types of digital logistics business models are organized. 11 types are related to the 4th industry core technologies such as mobile internet and sensor, and 4 types (logistics technology startup investment model, development and sales of logistics management software model, lifestyle logistics service delivery model, B2B logistics service connection model) has been newly drawn into the digital technology and logistics business, in particular, customized logistics services of customers have emerged as the main business area in logistics startups.