A Study on the Typification of Corporate Social Responsibility (CSR) Strategies of the World TOP 20 Airports

The importance of the CSR strategies has been increased and progressive studies have been developed for CSR in various industries last five decades. However the CSR studies in aviation industry relatively haven’t been active and the researches have done mainly in CSR reporting analyses. The purpose of this research is to compare and provide examples and characteristics of TOP 20 airports’ CSR strategies. It is discussed using Comparison analysis and Content analysis as well as Three-bottom-lines (TBL) based on CSR/sustainability reports of each airport. It is suggested that characteristics of CSR strategies promoted by the world TOP 20 airports be implemented by grouping strategies according to the degree of coverage of the strategy. In addition, common points of social responsibility strategies of the TOP 20 airports over the group were found. Each airport could be divided into diversified airports, intermediate concentrated airports, and highly concentrated airports. This could be applied to social responsibility strategy and environment strategy, but it could not be applied to the type of coverage based on the social sector strategy of the airport. The characteristics of social responsibility according to regional characteristics were also found. In addition, the biodiversity part is more actively promoted in Europe than in Asia. However, there is no regional feature of the grouping of social responsibility and environmental strategies. It is meaningful to try to analyze and do typification of the airport social responsibility strategy for the first time. This means that social responsibility is emphasized throughout the industry in recent years by discovering the common and discriminative characteristics of the social responsibility strategies promoted by the world's leading airports.