프랜차이즈 빅데이터 상권정보시스템과 가맹점 경영성과와의 관계 연구-소상공인시장진흥공단 상권정보시스템을 중심으로-

A commercial district is one of the most important factors that determine the success of a business. However, it is not easy for an entrepreneur to find objective and reliable information. Thus, this study aims to investigate the relationship between information provided by the Commercial District Information System, which is run by Small Enterprise and Market Service, and management performance, and to develop guidelines for a correct understanding and use of the Commercial District Information System. As a result of analysis, it was found that commercial district evaluation ratings and growth, stability, purchasing power, and attraction power that determine the ratings do not affect a store’s sales significantly. Thus, in analyzing commercial districts, it is necessary to make a decision by collecting various information and carrying out a site inspection instead of unconditionally trusting information provided by a private or governmental agency.