관광행동 측정모델 디자인 방안 연구

This paper is to find a plan of the tourists’ behaviour measurement model. Recently, the tourists’ behaviour area has highly been focused of an enormous amount of attention by the scholars of tourism studies and the designing a measurement model is appearing rapidly. The paper studied the measurement system of the existing tourist behaviour in the world and tried to find the plan. After checking tourists’ characteristics basis on desire & motivation, this study came to the methods to set the tourists’ behaviour measurement model as well. The study found a few methods which has not been verified by the present classical rule being relevant facts to the measurement model, which presents the relationship of tourist motivation, desire, attraction, participation, and satisfaction. This paper, through the theoretical analysis, would come to contribute to tourism business industry, some of results would impact visitors to make their decision at any places of tourism industry.