프랜차이즈 및 대리점의 육계 공급업체 선정에 영향을 미치는 요인에 관한 연구

The purpose of this study is to reconstruct the supplier selection criteria suitable for the broiler industry and to test the factors influencing the broiler supplier selection for the franchisees and agent purchasing managers. In addition, a study was conducted to demonstrate what factors among broker supplier selection factors affect overall supplier satisfaction. As a result of the validity and reliability analysis of broiler supplier selection factors, broiler supplier selection was summarized as supply factor, price factor, quality factor, salesperson factor, and brand factor. The purchasing manager considered the supply factor as the most important factor when selecting the broiler supplier, followed by the price factor, the salesperson factor, the quality factor, and the brand factor. The results of verifying the difference in the importance of broiler supplier selection factors according to general characteristics of purchasing managers and surveyed companies are as follows. First, 'supply factors' and 'salesperson factors' showed no significant difference in selection of broiler vendors according to general characteristics of purchasing managers and surveyed companies. Second, 'price factor', 'quality factor' and 'brand factor' showed significant difference in selection of broiler supplier according to general characteristics of purchaser and surveyed companies. The results of the multiple linear regression analysis were as follows to examine the effect of the importance of the factors considered in the selection of broiler supplier to the satisfaction of the purchasing managers. 'Quality factor', 'salesperson factor', and 'brand factor' of the broiler suppliers were found to affect the satisfaction. The results of this study are basic data on factors influencing the selection of suppliers for broiler buyers and we hope that broiler vendors will use them to establish effective business directions and strategies based on the analysis results.