DISC 행동유형에 따른 조직몰입 및 직무스트레스가 직무성과에 미치는 영향: 프랜차이즈기업 종사자를 중심으로

Today, the management environment is undergoing constant changes in the middle of high-speed development and growth. In the environment of rapid changes, the franchise industry is required to acquire competitiveness for survival by meeting the sensitive needs of consumers and bringing satisfaction to them through consumption trends and service innovations. Under this environmental management pressure, franchises have an urgent need for the strategic management of their human resources and need to establish a systematic human resources system. This study thus set out to investigate and analyze the effects of organizational commitment, job stress, and job performance according to the characteristics of individual behavior types among employees at franchises. The findings and analysis results show that the dominant(D) and steady(S) types of the DISC behavior types had positive(+) effects on the organizational commitment of franchise workers and that the dominant(D) type had negative(-) effects on their job stress. In addition, their organizational commitment and job stress had positive(+) and negative(-) impacts on their job performance, respectively. These analysis results seem to reflect the individual dispositional characteristics according to the environment of the times and the unique features of franchises. This study has an important effect on franchise industry development plan and also expected to provide basic data on strategies that include personal aptitudes, franchise worker characteristics, occupational fitness and interpersonal conflicts within the organization.